Nivea 'Fat Burner' Slapped Down

A skin care product manufacturer has been slapped down a second time by the Advertising Standards Authority over its Nivea Goodbye Cellulite gel.

The ASA rulings follow a complaint by consumer activist Dr Harris Steinman against a commercial claiming the gel allowed users to "say goodbye to cellulite", and that one of the ingredients, L-carnitine, was "your skin's own fat burner".

Steinman said there was no evidence that L-carnitine was absorbed through the skin.

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