Shoppers are losing faith in faddy, miracle foods that promise much but deliver little, apart from lighter wallets. Consumers are choosing instead to eat more naturally healthy foods, new research indicates.
After years spent swallowing pledges from giant food manufacturers such as Unilever and Danone, consumers are mounting a pro-biotic backlash. The amount of money spent on "functional" yoghurt drinks promising anything from greater brains and beauty to lower your cholesterol and stomach gas fell last year.
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