The nutraceuticals market comprises the combined functional foods and vitamins, minerals and supplements (VMS) sectors. The larger functional foods sector encompasses principally the four areas of: breakfast cereals fortified with fibre and sometimes with vitamins
and minerals; probiotic yoghurts and yoghurt drinks; cholesterol-lowering margarines; and soya milks. A newer and growing segment is fortified breads. Fortified breakfast cereals and probiotic yoghurts/yoghurt drinks are claimed to aid digestion, and cholesterol-lowering margarines are targeted at heart health. The use of the cholesterol-lowering active ingredients has been extended to probiotic yoghurts and yoghurt drinks, and to milk and cheese.
The smaller VMS sector is dominated by single and multivitamins, fish oils (mainly cod liver oil), plant oils (largely evening primrose oil), minerals and glucosamine supplement products.
The functional foods sector increased by 8.3% in value terms in the year ending 8th September 2007, a substantial slowing of growth from the 22.1% rise shown in the year to 9th September 2006. This slowdown was accounted for by a decline in sales of probiotic yoghurt drinks (which appear to have peaked after strong previous growth), while sales of cholesterol-lowering margarines and spreads experienced only a slight rise. However, some positive growth was achieved through increased sales of fortified breakfast cereals, probiotic yoghurts and soya milks.
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