11-Feb-2008 - Healthy aging, balanced energy and inflammation are the three core health concerns that consumers try to address with dietary supplements, according to a new report.
The Hartman Group’s Tinderbox on Trends 2008 draws its conclusions through ethnographic research, which includes consumer interviews and observation in the home and in retail outlets.
According to the research group, when a health concern presents itself, most consumers will first examine their diet. When food does not remedy the situation, they look to supplements, preferably from whole foods, to correct and balance their condition.
Supplements most popular with “leading-edge” or “core” consumers were those that addressed aging, energy and inflammation, said Hartman.
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